Lighting Take Home Question

I agree with the choices that the lighting director chose, because it is a facial cream i feel like the director wanted to go out of the normal extreme close up and try to really try something different. the fastfall on the extreme closeup gives you a different angle and suggest a out of the norm approach. Now some people may disagree and say that a fast fall would be better for a different sort of advertisement but this commerical takes the facial cream illuminates the facial structure which are the normal problem areas for those with the acne who need the cream. Granted the whole face could use the lighting, but I do think that the Lighting Director was trying to show it a non generic way, just like every other facial cream commerical.